How is NPS calculated?
Net Promoter Score is based on the question “How likely are you to recommend us?” on a 0–10 scale. Responses fall into three groups:
- 0–6 Detractors — unhappy customers, with a risk of churn and negative word of mouth
- 7–8 Passives — satisfied, but easily won over by competitors
- 9–10 Promoters — loyal customers who recommend you
NPS formula: % Promoters − % Detractors
The result ranges from −100 to +100. Passives do not enter the formula directly, but they reduce the share of both outer groups.
NPS example: 100 respondents, 20 Detractors, 30 Passives and 50 Promoters. NPS = 50% − 20% = +30.